BUILDING UPON A SUCCESFUL BRAND

SAGA is a national company providing many services for the over 50’s and a market leader. One of Saga’s core businesses is travel and in a recent acquisition Saga purchased Titan Travel and its associated brands. DPMC were appointed by Saga to carry out the design and development of a white label website based on the Tailor Made Travel website.

The key objectives of the project were to re-design the website to fit in with Saga’s brand and new online identity, with the operating system having the ability to work independently if required to deliver content separate to the host database.

The initial stage involved preparing the design for the website based on brand guidelines provided by Saga. Following the approval of proposed designs DPMC undertook the development of the website, content management system and database to bring about completion and launch of the project on time.

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