Noble Green Wines are a wine and beer merchant that provide wines that are not readily found in the UK and have one of the largest range of bottled beers in the UK. Having worked with Noble Green Wines to develop their brand and store design we were asked to create and develop a new ecommerce website that has to work alongside their existing EPOS system.
The key business objective was to create a website that over time would become the main source of sales revenue for the company. The site had to promote the brand values of Noble Green Wines and be uncluttered and simple to use. An added complication was that the site content and database had to work with a specific wine EPOS and stock control system.
During the initial stage DPMC carried out a competitor analysis to evaluate brand positioning and function requirements. The results demonstrated that there was great potential, as there was a gap in the market for the Noble Green Wines product range and a consumer demand for such products.
DPMC undertook a full range of works to develop a bespoke ecommerce website – website design, site architecture, functionality, build development, programming, database construction and EPOS integration.
The site was launched on time and is already proving successful. Future developments are going to be in the areas of content, marketing and search engine optimisation.
www.noblegreenwines.co.uk
